From shopping on Amazon to connecting with friends and family on Facebook, apps have made our lives a lot more convenient. Most of the companies we interact with daily can be accessed with the touch of a button on our phones, and many companies have found that creating a custom app is a great tool for expanding their business. You might be wondering if you should create an app for your business, too. If you find that your business is experiencing one of these five things, it’s a clear sign that your business would benefit from having a custom app.
1. You want to keep up with your clients
These days, mobile devices are becoming more and more ubiquitous, so it’s no surprise that they are also the primary way we connect to the internet. Because mobile devices are so easily accessible from anywhere, having an app makes your company easier to engage with on the go. Rather than attempting to log in on a web browser that isn’t optimized for mobile, an app allows your users to stay logged in and easily navigate your company’s offerings with the touch of a button. Your company’s existing content, services, and functionality can all be delivered through mobile by connecting your custom app through integrations to your existing infrastructure.
Apps make it so much easier to connect with people no matter where they are, and they provide your service or product to a wider audience than only being accessible through the web. You can deliver real-time support through direct messaging and easy access to FAQs using an app as well as providing survey forms with easy reporting to get feedback from your clients, which makes it a great way to facilitate conversation with the people who are most important to your business. Apps make it easy to keep up with your clients.
2. You want to grow your business
Whether your initiatives to grow your business are internal or external, an app may be the right solution for your company. When you’re looking to develop better internal processes to drive growth, an app can be a powerful tool for you and your employees. If you want to increase communication, organization, and transparency in your business, you can create a custom app that has the functionality to address all of those concerns, even if you don’t know how to code. Rather than engaging with complex computer software, employees could have a user-friendly experience on the devices they are already most familiar with: their cell phones.
Apps can be a great tool for external growth, as well. To grow your engagement, you can use push notifications on your company’s app to remind your customers about deals and other relevant information about your service or product. Push notifications have been shown to receive an 18% higher click-through rate than email marketing, so it can be a great way to grab your customers’ attention. Additionally, you can enhance your current offerings through utilizing an app. A great source of growth is to scale your offerings up with the help of creating an on-demand resource for your customers or clients that can be accessed online or offline for easy use through a custom app.
3. You want to offer more value to your clients
Apps are an easy way to increase the value you offer your clients with little effort for your company. They enable your company to add features and functionality by utilizing the capabilities of mobile phones, such as scanning QR codes using the device’s camera to offer a way to easily collect feedback or a quick way for employees to enter data from different worksites to generate more accurate reporting.
While creating an app like this may seem time-consuming at first, today there are more and more options to create a custom app without hiring a developer by utilizing no-code options and mobile app companies. Even if technology isn’t your business’ primary focus, developing a custom app can help you stay one step ahead of your competition. Having an app offers value to your clients by making your business accessible no matter where they are or what platform they’re using to look for information.
Having an app is also a great way to build strong customer relationships and increase brand loyalty. Developing a loyalty program on your app is one great way to provide value for your customers. Loyalty programs give customers an incentive to engage with the app and your company regularly and can be easily accessed from their phone whenever it is top of mind, and rewarding customers for their loyalty to your brand incentivizes them to continue interacting with you.
4. You want to provide a personalized experience
Whether you’re looking for a tool to make your product more accessible to potential customers or a secure chat feature to increase communication with your existing clients, it’s easy to build a custom app for mobile devices and still address the needs of your business or your customers. Apps that are made for internal use can benefit from personalization. By adding in custom frameworks, your company can provide a highly useful and relevant tool that employees want to use, and the mobile interface can make things more efficient for your business by helping employees do their jobs faster by having access to easier reporting and communication tools at their fingertips.
Additionally, a benefit of having a custom app for your customers is being able to take inputs from customers and immediately offer relevant resources, information, products, or services to them through push notifications. Your clients’ activity on the app can also inform how your team interacts with them, providing them with a top-to-bottom, tailor-made experience.
5. You want to reduce costs and improve productivity
Finally, apps can help your bottom line. If you create an internally-facing app for your employees, you can reduce costs by creating an easier and more efficient way to manage performance, accessing real-time data for inventory management or sales tracking, and replacing paper communication in most instances. It can also help increase visibility of employee tasks, which helps eliminate redundancy and frees up more time for managers and executives to focus on growing your business instead of monitoring employees. All of which helps increase productivity.
Customers can also benefit from the reduced costs and increased productivity in an external, customer-facing app. Customers can utilize messaging features on the app to communicate with your employees directly without tying up employee resources by sitting on long phone calls. Also, your business’ content can be delivered on the go and consumed whenever your clients have downtime, like during their daily commute or when they are waiting in line.
While creating a custom app for your business can seem intimidating at first, it can lead to some pretty awesome benefits by growing your business, lowering costs, and increasing the value you deliver to your clients. Plus, there are some easy ways to get your custom app to mobile devices quickly without learning to code.